Objective
To create a strong, scalable brand identity for Mwadak, an online supplier of building materials operating across Australia, UAE, and Syria. The goal was to develop a visual system that communicates reliability, efficiency, and accessibility across diverse markets while maintaining a unified global presence.

Project Scope

• Logo design and usage system

• Visual language and pattern development

• Color palette

• Typography (English / Arabic)

• Custom icon set

• Stationery design

• Social media ad direction

As Art Director, I led the creative direction, ensuring consistency across all brand touchpoints and aligning the identity with the brand’s cross-regional positioning.

Art Director: Fares Alhalabi

Project Duration: 10/10/2025 - 11/15/2025